With the advent of the liberalized economy in the late seventies the company experienced a period of phenomenal growth and development. As the demand for sophisticated electrical equipment grew under favorable market conditions, our company forged ahead with vigor and determination to exploit every opportunity to broaden our horizons.

It was at this opportunity time that Mr. John Roche’s son Mr. Joe Roche, our present Managing Director joined the company and infused a new dimension of managerial skills and functional concepts, with modern perceptions of customer needs and services.

We were honored to be associated with the country’s biggest and most prestigious development project ever, the Mahaweli Scheme. Our company supplied them with technologically advanced electrical equipment. We also associated with many other major development projects that were initiated in the country at the time.
With untiring effort, we continued our relentless search for more sophisticated and technologically advanced electrical equipment and expanded our supply base to meet the growing market requirements.
We secured ‘sole agent’ rights for several internationally reputed brands that placed special emphasis on quality, and conformed to the highest international standards.

With an assurance of quality products and fair trading practices backed by a sincere and courteous service, we have won the confidence of a large clientele. Our list of loyal and satisfied customers has grown in leaps and bounds, making us a leader in our field of business.

Mr. John Roche founded our company in 1963. Having acquired his entrepreneurial skills and abilities during his tenure with Maurice Roche Limited, which at the time was a leading importer and contractor to the country’s electrical industry, he established his business in Pettah the hub of commerce and activity.

He nurtured and developed the business with passionate dedication, giving it substance and direction and laying the foundation for what we are today – one of the leading importers and suppliers of quality industrial electrical equipment.

To provide our employees with the opportunity to fulfill their own values and dreams. Because our success is built with their perspiration and our culture depends on their creation.

To provide innovation new products to our customers because their satisfaction is our only standard.
To make progress with our partners in business and provide a complete service. As we believe that a single flower does not make spring.

This is the root of our existence and initiative because we are a company built on sincerity.